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Pride 2020: The clothing brands making a difference & the makeup products to buy – HELLO!

Arianna Chatzidakis

We all have a part to play in supporting the LGBTQ+ community and to create an environment in which everyone can feel safe and happy. That’s why we love it when we see fashion and beauty brands supporting this community and making a difference around Pride 2020. Spread the love and shop our edit of Pride products below…

Asos x GLAAD

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The ASOS DESIGN x GLAAD collection donates 100 percent of proceeds to the GLAAD charity, which aims to accelerate LGBTQ acceptance and create meaningful change. Wear this statement tee alone or under a long-sleeved top.

ASOS DESIGN x glaad unisex t-shirt with unity logo in white, £18, ASOS

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Etsy

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Celebrate Pride 2020 with a wide range of handmade pieces from Etsy and support independent sellers in the process. We love these small rainbow pins which can be attached to the likes of denim jackets or collars. Cute!

Rainbow pin, £7.99, Etsy

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Morphe

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Beauty brand Morphe has launched a limited-edition pride collection called Free To Be, where 100 percent of net proceeds (with a minimum of $50,000) from this collection will be donated to GLSEN, an organisation that helps to create safe and supportive school environments for LGBTQ+ youth.

10G Glsen Up Artistry Palette, £18, Morphe

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MORE: Inside the wedding of LGBTQ power couple Benjamin Cohen and Anthony James

UGG

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Feel like you are walking on clouds in these fluffy pride sliders! Southern Californian brand UGG has a continued partnership with LGBTQ+ charity GLAAD, and have created these funky, statement shoes for both adults and children. They feature super soft sheepskin and a handy elastic heel strap.

Kids’ Fluff Yeah sliders, £65 from UGG

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Fossil

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To celebrate Pride month, Fossil has launched its second annual Pride Watch, with a percentage of its global proceeds being donated to the It Gets Better Project – a non-profit organisation which works to uplift, empower and connect LGBTQ+ youth around the globe. This gorgeous watch is available in two sizes and features a colourful design that resembles the full spectrum of love. The special etched caseback also commemorates Pride 2020.

Pride watch, £89, Fossil

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Slip

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This limited-edition LOVE IS LOVE sleep mask for Pride is made from luxurious Mulberry silk both inside and out, and features embroidered rainbow colours. We love.

Slip Silk Sleep Mask Love is Love, £50 from John Lewis

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MORE: Fashion and beauty brands that care during the COVID-19 crisis

PUMA

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PUMA has teamed up with LGBTQ+ activist Cara Delevingne to launch the ‘From PUMA with Love’ collection, which features 13 items you can wear during Pride month and beyond! Plus, 20 percent of profits will be donated to The Cara Delevingne Foundation, a project of the Giving Back Fund.

Pride graphic tee, £25, PUMA

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Pantherella

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Update your sock collection with these rainbow ‘Shine’ socks from Pantherella, and 10 percent of the sales made will be donated to a Leicester-based LGBT sexual health charity called Trade.

Shine socks, £14,50, Pantherella

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Batiste

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Shop Batiste’s latest Love Is Love Dry Shampoo and you’ll be supporting the brand’s pledge to donate £30,000 to LGBT Foundation to support its programs and the range of services it offers the community. Plus, this product will look lush in your beauty drawer!

Batiste Love Is Love Dry Shampoo, £2.99, Superdrug

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Vaseline

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This limited-edition product has been made in partnership with Switchboard LGBTQ+, a national helpline open 10am-10pm 365 days a year offering support for LGBTQ+ issues. 

Aloe lip therapy, £1.95, Superdrug available from 15 June 2020

MORE: The fashion and beauty discounts & sales happening right now: From Topshop to Charlotte Tilbury

Simple

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These cleansing wipes from Simple feature a pride rainbow and clear display of Switchboard charities contact number for easy access to those who need it. 

Simple biodegradable cleansing wipe, £3.65, Superdrug available from 13 July 2020

Marc Jacobs Beauty

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These dazzling lip lacquers launched for Pride 2019 are still available to buy now – expect maximum colour with a high-shine shimmer. Ooh la la!

Marc Jacobs enamored (with pride): hydrating lip gloss stick, £24, Harvey Nichols

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Face Halo

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Treat yourself to a modern makeup remover and buy this Face Halo Love is Love pack, which features a limited-edition rainbow trim and outer packaging with three pads inside. A percentage of all the proceeds willl go to The Trevor project, an American 24-hour confidential suicide hotline for LGBTQ youth.

Love is Love pack, £20, Face Halo

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Sockshop

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Let your feet do the talking in these bright and bold rainbow socks from SockShop. The brand is donating 20% of each sale of the Pride Rainbow Love Is Love Socks to the LGBT foundation, too!

Pride Rainbow Love is Love socks, £3.99, Sockshop

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Stutterheim

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Brave the tempermental British weather in this gorgeous rainbow raincoat from Stutterheim, and make a standout statement.10% of the price of this mood-boosting coat will be donated to an international LGBTQ organisation working for equality and rights for all people.  

Vladimir rainbow raincoat, £260, Stutterheim

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TEVA

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Talk about fancy footwear! These rainbow flatforms are ideal for summer, and 10% of every purchase will be donated to the Albert Kennedy Trust who support the LGBTQ+ community by providing safe homes and a better future for young people facing or experiencing life on the streets. 

Rainbow pride flatform, £55, Teva

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AllSaints

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This grunge tank top from AllSaints features an inspirational quote on the back, reading “We are all equal, we are all the same, we are AllSaints. All being, all seeing, all lovin, Allways”. Plus, £10 from every sale of the top will go to The Kaleidoscope Trust, a charity that works to uphold the human rights of lesbian, gay, bisexual and trans people internationally.

Pride immy tank, £38, AllSaints

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Ami X GLAAD

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Wear your pride on your keychain with this gorgeous limited-edition piece from designer brand Ami in collaboration with GLAAD. 100 percent of the proceeds from the sale will go to GLAAD to raise awareness and support a number of charities against homophobia and transphobia.

Rainbow Ami De Coeur Keyring, £65, Ami

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QUAY

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QUAY is honouring the LGBTQ community with a gorgeous collectio of Pride sunglasses, featuring the brand’s bestselling sunglasses shapes but with mirrored rainbow lenses. How cool is that!

Heartbreaker pride sunglasses, £40, QUAY

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Crocs

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For those looking for both comfort and style, invest in these rainbow-inspired sliders from Crocs. As part of the brand’s SS20 pride collection, rainbow print has been used to symbolise love, equality, respect and unity.

Crocband™ III Rainbow Block Slide, £19.99, Crocs

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This article contains affiliate links, which means HELLO! may earn a small commission if a reader clicks through and makes a purchase. More information.

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