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Mars Petcare on taking its support of the LGBT community ‘to the next level’ – Marketing Week

May 5, 2021

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Through an on-pack takeover of Dreamies, the pet care giant is looking to drive awareness of its LGBT Foundation partnership and power its internal “inclusion first” strategy.

Dreamies Mars

Standing up for a cause and throwing the full weight of your brand behind it might feel like a risk in the current climate, but cementing its partnership with the LGBT Foundation made perfect sense to Mars Petcare.

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