Queer Eye star Tan France is fronting an inclusive new campaign designed to put the freedom back into fashion.
The Fab Five’s resident style guru has teamed up with global payments and shopping service Klarna on their new campaign ‘Clothes for all’, which encourages shoppers to buck social pressure and embrace the clothes they love.
The campaign has been designed to challenge prejudice in fashion and remind people that garments don’t have an agenda when it comes to size, shape, gender or sexuality.
“I’m excited to be partnering with Klarna on their new campaign”, says France, who has helped the brand design eight ‘principals’ for embracing fashion in all its forms.
“The philosophy is incredibly important as diversity in fashion should not be a deterrent for shoppers, it should instead make the majority feel more included.
The fashion industry has a long way to go so that diversity isn’t just lip service, so I love that at Klarna they’re using their platform to amplify these important messages.”
Klarna’s ‘Clothes for all’ campaign coincides with the release of the brand’s new in-app ‘wish list’ feature, which enables uses to curate a feed of their favourite fashion picks from retailers across the UK with a chance to win the chance the items.
David Sandstrom, Chief Marketing Officer at Klarna, comments: “At Klarna we believe in challenging the status quo, whether that be through the design of our products, our brand (the only pink in a sea of blue), or challenging ourselves and our partners to embrace diversity.
“We want to encourage people to embrace difference in fact, reflecting on different perspectives and challenging our own thinking is how we grow.
“We are delighted to be working with Tan on our latest campaign that shows that it doesn’t matter your age, gender, skin colour, size, shape or sexuality;fashion is for everyone and we look forward to bringing this to life for our consumers in the Klarna app.“
