The Teletubbies are owning their status as queer icons.
Decades after gay rumors rocked Tinky Winky — the purple one with the triangle antenna — the beloved kids’ TV characters have released their first line of Pride merchandise.
“The Teletubbies have always embraced their own offbeat quirkiness and sense of style,” said Michael Riley, the chief brands officer of WildBrain. “This Pride Month, we’re celebrating that ‘love who you are’ spirit through our collection of ready-to-rave fashion that makes Tinky Winky, Dipsy, Laa-Laa and Po very proud. We’ve taken the most iconic elements fans know and love about the Teletubbies and designed a playful Collection with fashion flair that we hope fans will love to wear this Pride Month and all year long.”
Inspired by ’90s streetwear, the collections are themed “Big Hugs, Big Love” and “Teletubbies Love Pride.” Rainbow-colored items include a bucket hat, pins, shorts, socks, masks, shirts, and even a two-piece suit.
Proceeds will also benefit GLAAD, the LGBTQ+ media organization. “This Pride Month, the iconic Teletubbies brand is celebrating the importance of self-expression and acceptance in a unique and uplifting way, while giving back to create change,” said John McCourt, senior director at GLAAD. “Proceeds from this Collection will support GLAAD’s culture-changing programs, including our work to expand LGBTQ images and inclusion in kids’ and family programming.”
Preview the collection below and pick up some merch at TeletubbiesPride.com.