The Virginia Tourism Corporation (VTC) will be updating its current “Virginia is for Lovers” Pride Heart logo and adopt the Progress Pride Flag design that reflects the many different identities within the queer community. VTC initially introduced the Virginia is for Lovers Pride logo in 2016, with the traditional red heart being replaced with a rainbow heart.
The new design better acknowledges both the diversity of the people and cultures that make up Virginia’s tourism industry including business owners and communities, and vendors involved in the arts, food, beverages, music, and culture. The flag’s design will also more accurately represent the travelers that come to Virginia to explore the history, outdoors, restaurants, Pride festivals and events, and their favorite queer-centric attractions.
For more information, visit virginia.org.
