As part of the campaign, HRC created a microsite that features comprehensive information regarding the issues LGBTQ people face around HIV and sexual health, such as: safe sex and beating the odds, debunking myths about HIV, a safe sex guide for trans bodies, LGBTQ mental health services, and informtion on HIV/AIDS employment discrimination.
To complement the microsite, HRC assembled the My Body, My Health toolkit for the six partner organizations, which is designed to increase visibility and awareness of HIV prevention and treatment tools in their regional communities. The toolkit includes a variety of graphics, animations, videos, sample messages and marketing guidance. Additionally, each community-based organization will receive advertisement support via digital media campaigns with produced original photography and video content that focuses on the experiences of LGBTQ people of color.
In the lead up to National HIV Testing Day on June 27, and in partnership with Us Helping Us, the campaign will provide the first-of-its-kind in-home HIV testing kits so people can take control of their sexual health without having to visit a medical provider. Usually, HIV testing is done with a doctor, in a hospital, or at a community health clinic but due to lack of access to healthcare and HIV stigma, marginalized populations often do not receive testing. The in-home testing kits aim to specifically address those disparities by empowering people to learn their status.
