It’s Pride month! June is giving us pre-2020 summer feels and the need to dress accordingly, so why not shop with purpose? After all, celebrating Pride is more than just rainbows and butterflies.
From Kate Spade to Savage x Fenty, designers are making stylish contributions with charitable capsule collections that will make your kaleidoscope-loving heart flutter. To start, for every rainbow-bright pair of Toms shoes purchased, a portion of the proceeds will go towards Brave Trails, a non-profit organization devoted to LGBTQ+ youth. Versace designed unisex berets and tees celebrating the 10th anniversary of Lady Gaga’s Born This Way album. (A portion of the proceeds will go towards the Born this Way Foundation enabling programs and partnerships to destigmatize conversations around mental health.) Kate Spade partnered with The Trevor Project, an organization providing crisis intervention and suicide prevention services. The brand’s limited-edition Rainbow Collection features cute handbags that will go with just about any outfit.
Here are 11 Pride purchases and the companies behind them looking to make a difference this month and beyond.
Candy-striped in rainbow hues, Lele Sadoughi’s latest headband echoes vintage French style. For every purchase made in June, $5 will go towards True Colors United, whose mission is to support LGBTQ homeless youth.
The brand’s best-selling shapes and styles will celebrate love in all forms with their Unity Collection, featuring candy-colored sunglasses and cozy socks along with their signature footwear. One-third of the net profits will go towards grassroots organizations like Brave Trails, a leadership-focused summer camp for LGBTQ+ youth. With Toms funding, the national non-profit plans to launch a queer-affirming mental health program.
A limited-edition watch and chromatic straps take center stage for Fossil’s Pride collection, which also includes a strap celebrating transgender rights. All of the proceeds from the collection will be donated to The Trevor Project, the largest crisis intervention organization empowering LGBTQ+ youth
Lady Gaga and Donatella Versace joined forces in celebrating Pride and the ten year anniversary of the Born This Way album release with unisex tees and a beret. A portion of the proceeds will be donated to The Born This Way Foundation, co-founded and led by Lady Gaga and her mother, Cynthia Germanotta.
Level up your skincare routine with the queer-owned beauty brand, Alder New York. A limited-edition Cooling Mineral Hydro Mist for Pride Month offers a eucalyptus-peppermint face refresher. 10% of sales will be donated to the Ali Forney Center.
Partnering with The Trevor Project for the second year in a row, Kate Spade New York released a limited edition Rainbow Collection to brighten up your wardrobe. Sugary jewels, shoes, and accessories come in modern rainbow fashion. The Trevor Project, whose mission is to provide 24/7 essential crisis services for LGBTQ+ in need, will receive 20% of the profits.
The Italian-based brand Marcelo Burlon wants to dress up your summer with love. Their new Pride capsule features breezy “Love is Love” tees to keep you cool in the city heat. 100% of the proceeds from the collection will be donated to the Gay Center Italia, an essential resource offering lifeline services, a 24/7 helpline, STI testing, and a refuge center for LGBTQ+ youth in Italy.
Beepy Bella has given their “Miami” sweatsuit a cartoony makeover for Pride in collaboration with The Standard. A portion of the proceeds will go towards For The Gworls, a Black, trans-led collective that raises funds to help Black transgender people pay for rent, gender-affirming surgeries, and more.
In collaboration with London-based artist, Coco Capitán, COS has designed three exclusive, unisex designs embroidered with Capitán’s signature writing. COS is also re-issuing their upcycled totes inspired by the Pride flag color palette. All proceeds will be donated to regionally selected charities worldwide with The Trevor Project receiving a minimum donation of $50,000.
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For those looking to celebrate Pride in the kitchen, Hedley & Bennett launched The Essential PRIDE Apron featuring rainbow straps for some added flavor. A portion from each purchase will go directly to the Los Angeles LGBT Center and its Culinary Arts program, supporting up to 100 LGBTQ+ students a year in culinary training and job placement.
The first Pride capsule collection by Savage x Fenty perfectly illustrates Pride beauty in all shapes and sizes. Love is love and so is the dainty tulle bra featured with rainbow embroidery. At the start of Pride Month, Savage X Fenty donated $250,000 to be distributed across five organizations supporting LGBTQ+ communities, in partnership with Clara Lionel Foundation (CLF), a non-profit founded by Rihanna.
