Trackunit expands its presence in the Asia Pacific Japan region by launching its first office in Sydney, opening a new office in Tokyo, and establishing regional headquarters in Singapore.
Trackunit opens its first office in Sydney as part of its strategic expansion in the Asia Pacific Japan (APJ) region.
The strategic expansion into APJ was implemented to better serve current and new customers in the region. Trackunit has also established a new regional headquarters in Singapore, opened a new office in Tokyo, Japan and appointed Chi Sen Gay, a global tech senior executive, to lead the APJ team and expand its operations in the region.
Trackunit serves equipment manufacturers, rental companies and contractors, connecting construction equipment and processing data to the cloud to deliver value-added insights. According to Trackunit, the APJ region is highly receptive to technology. The digital transformation of the construction industry supports customers’ understanding of their site environments and machine asset health.
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Soeren Brogaard, Trackunit CEO, announces the appointment of Chi Sen Gay and the opening of new regional headquarters and offices in Asia Pacific, which, he says, is one of the largest global construction equipment (CE) markets and home to some of the most technologically advanced original equipment manufacturers (OEMs).
Brogaard says: “We have a growing installed customer base in the region and it’s important that Trackunit puts feet on the ground to help them realise the efficiency, productivity and profitability benefits which digital transformation means for their businesses.”
On his appointment, Chi Sen Gay, Trackunit senior vice president, APJ, says: “I’m excited and energised by this new role at Trackunit in this strategically important and growing region. Having spent more than two decades in the region’s tech industry, improving data centre uptime and availability through digitisation, I see a great deal of symmetry in what is now happening in construction.”
“People in this region are interested in technology and keen to realise its possibilities. I look forward to leading the Trackunit team as we support construction through its own digital transformation, changing the way equipment and machines are operated and maintained and helping to eliminate downtime”, he says.
Chi Sen Gay brings decades of experience, having worked from the enterprise IT sector, where he focused on software, hardware, and services. Chi Sen previously worked at global companies including Schneider Electric and IBM, and has knowledge and experience of building a digital business.
